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Hasbro—beloved owner of childhood brand favorites such as Play-doh, My Little Pony, Monopoly, Little Pet Shop, Magic: The Gathering—is known globally for its toys and games, television programming, motion pictures, digital gaming and consumer product licensing.

A 20-year veteran at the Licensing Expo, Hasbro is excited to bring the World’s Best Play Experiences to life once again at this year’s Show.

Guest blog by Jeanette Smith, owner/president of All Art Licensing.

Second-generation artist Ivan Clarke grew up inspired to paint images from his homeland, the beautiful southern lakes region of New Zealand. But today, his Lonely Dog Legacy Collection of artwork, featuring prints, drawings, sculptures and collectors’ books, have captured a global audience.

The idea for Clarke’s Lonely Dog was born after leaving his own pooch behind while on a family vacation. Turning that world of emotion into art, he invites viewers on a journey through the whimsical world of Port Alveridge, a place where cats and dogs live side-by-side.

Wednesday, June 08 2016

As a brand, picking the right licensee is imperative to your overall strategy. Whether you partner with a large retailer like Target, or go with a smaller, local licensee, determining the right fit for your brand requires one, knowing your brand’s wants and needs, and two, asking the right questions.

Licensing Expo spoke with Sam Weller, director of audience development, Bent Pixels, to learn more about the second annual Digital Media Licensing Summit, which takes place on Monday, June 20, at 11:45 a.m., as a precursor to the Show. 

In this ultra-competitive and over-stored environment, where brands can be found at every level of distribution, and consolidation leaves fewer and fewer retailers to sell, how can one stand out from the pack? Are there other possibilities for distribution beyond the major retailers? Perhaps the way to market is not where you think.

Family owned and operated Lugosi Enterprises is on a mission to preserve and protect the image, name and likeness of Hollywood legend Bela Lugosi in his celebrated role as Dracula. Lugosi Enterprises strives to associate the Bela Lugosi brand with quality products that exemplify the great style and distinction with which Bela Lugosi approached life. To foster this goal, the company enters into selective licensing agreements in advertising and merchandising, publications and entertainment projects.

For anyone in the industry, Licensing Expo is the biggest event of the year. It can be intimidating, trying to prepare and make sure all of your bases are covered. Whether it’s your first Show or your 15th Show, we can always use a reminder of what to do and know before you leave for Las Vegas! For this reason, the International Licensing Industry Merchandisers’ Association’s (LIMA) director of marketing, Christina Jordan, and marketing coordinator, Hillary Benton, have assembled the following list of tips:

Licensing Expo 2016 will host the second annual Digital Media Licensing Summit on Monday, June 20, at 11:45 a.m., as a precursor to the Show, which takes place June 21-23 at the Mandalay Bay, Las Vegas, NV.

Woody Browne, managing partner at Building Q, and JJ Ahearn, managing director at Licensing Street, will be moderating the educational session “The Ten Most Important Do’s and Don’ts of Licensing,” at this year’s Licensing Expo in Las Vegas. The Licensing University session, presented by the International Licensing Industry Merchandisers’ Association (LIMA), will take place on Wednesday, June 22, from 12:30 to 1:45 p.m.

Women in Toys, Licensing & Entertainment (WIT), the leading networking and support organization for women working in toys, licensing and entertainment, will be exhibiting for the second year in a row at Licensing Expo 2016. With over 20 chapters worldwide, the forum fosters great relationships, provides priceless connections and resources, and creates limitless opportunity. WIT is a unique culture that inspires, promotes and empowers women to achieve success—collectively, individually, professionally and personally. 

Sean Danconia, founder and CCO of SupaPop Studios and POP SEAN Creative Factory, calls his experience with Licensing Expo over the past four years “a game changer.”

“Before Licensing Expo, I was trying to do it all on my own—designing, manufacturing, distribution. And while that was a solid learning experience, the Show gave me the opportunity to focus on what I do best, which is the creative, and now I allow an amazing array of licensees to build my brand with me.”

With less than two months to go, more than 1,800 brands are preparing to exhibit at Licensing Expo 2016, taking place at the Mandalay Bay Convention Center in Las Vegas, Nev., June 21-23.

Brands from the consumer goods and lifestyle categories will run the gamut from household, automotive, publishing and sports to food, beverage, corporate and non-profit.

Liza Abrams has been walking the Licensing Expo exhibitor hall for nearly 20 years, 10 of those as part of the Sakar International, Inc. team. The consumer electronics and accessories company has been developing on-trend, cutting edge products through its rich heritage of technology innovation since 1977. Based in Edison, NJ, but with offices all over the world, Sakar has a diverse portfolio of product offerings and licenses more than 40 major entertainment and corporate brands. The Licensing Expo has always played a large role in developing and nurturing those relationships.

June will be Innovations Marketing Group’s first time exhibiting at Licensing Expo, but the company is no stranger to the licensing industry. In business for more than 15 years, the company has patented a product line of inflatable party masks, visors and more. Dealing with some big time partners such as McDonald’s, Coca-Cola, Bacardi and Budweiser, Innovations Marketing Group grew its credibility through promotional marketing strategies but always had a long-time goal to be in retail.

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